Mark H. McCormack was a trailblazing entrepreneur and the founder of IMG (International Management Group), the world’s first sports marketing agency. Widely regarded as the man who turned athletes into global brands, he managed legends like Arnold Palmer, Jack Nicklaus, and Serena Williams. Despite never attending business school, McCormack built a billion-dollar empire from a $500 handshake deal—his story is now a Harvard case study. Through decades of real-world experience in negotiation, selling, and leadership, he became a guru of practical business wisdom. His insights remain timeless for anyone who wants to succeed by mastering the human side of business.
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