Barry Schwartz

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Barry Schwartz

Barry Schwartz is an American psychologist, author, and professor best known for his work on the intersection of psychology and economics. A longtime faculty member at Swarthmore College, he explores the impact of individual choice, moral reasoning, and human happiness. His groundbreaking book The Paradox of Choice has influenced business, education, and design by revealing how excessive options can lead to stress and dissatisfaction. Schwartz is also a TED speaker, with talks viewed by millions. His research urges modern society to rethink the value of choice and embrace simpler, more meaningful decision-making.